Weekly Industry
Insights for creators.

The Conversation Funnel: Why WhatsApp-First Journeys Convert Best in Africa

If you want a high-converting growth lever in African consumer products, start where people already live: WhatsApp. It is the contact list, the help desk, the group chat, the family ledger, the store front, the proof of purchase. Treat it as your front door and everything downstream gets cheaper. Treat it as an afterthought and you will keep buying impressions that never become outcomes.